Why Valet Parking Increases Restaurant Revenue

September 30, 2019

There are several reasons why restaurants with valet parking boost their profits. In addition to practical aspects for customers, there are also intangible reasons that have to do with perception, appearance and reputation. Practicality and perception can be the deciding factor of whether a potential customer chooses your restaurant for their dining experience, or your competitors. 

Why is Parking Important to a Business?

For any business, especially for restaurants, parking is an important amenity that can add tremendous value to that establishment. In busy suburban locations and in cities, where traffic can be intense and parking spaces are metered (if not scarce), on-site parking will attract customers. In fact, some hungry patrons may even do a search on their smartphone to find “restaurants with valet parking near me.” Who wants the hassle of having to hunt down a parking space? 

A customer’s perception of your establishment, and of your desire to make their experience more convenient and enjoyable, will greatly enhance their satisfaction, and this can lead to greater profits. 

Here are some of the reasons why parking is important for a business establishment:

  • When choosing a restaurant, consumers may disqualify one that doesn’t have easy parking.
  • On-site parking is an upscale feature that is expected at four-star establishments, so it instantly provides an air of sophistication.
  • Showing care and attention to your clientele creates a feeling of loyalty in return.
  • Word-of-mouth recommendations and glowing online reviews can attract new customers.  
  • It may be required. Many cities and municipalities require parking for certain types of businesses, such as hotels and restaurants.

How Many Parking Spaces Should a Restaurant Have?

If parking is required by law, the number of parking spaces for a restaurant will be precisely dictated by local zoning requirements and ordinances. This number will typically be a function of the square footage of the restaurant and its maximum capacity. Generally speaking, restaurants should have ample parking for 20-30% of their capacity, not including employee parking. If you can’t satisfy this requirement within proximity of your building, a valet service may be an attractive option.

What Does Offering a Valet Service Say About a Restaurant?

When someone pulls up to a restaurant and sees a professional valet service, the first impression is “elegant, sophisticated and upscale.” Restaurant patrons aren’t just visiting for the great food — they’re coming for the experience of being catered to. Restaurants with valet parking tend to be more luxurious and of a higher quality than those without. 

Offering valet parking for restaurants:

  • Promotes upscale clientele.
  • Alleviates parking stress for more enjoyable arrivals and departures.
  • Keeps restaurant traffic and business flowing more smoothly.
  • Pampers the patron, making them feel special.
  • Provides an opportunity to showcase high-end vehicles near the entrance, which attracts attention and creates a luxurious atmosphere.
  • Increases the opportunity for brand activations and promotions – a restaurant can use a valet service to help market their brand and offer specials to their customers.
  • Provides extra sets of “eyes and ears” to help keep patrons safe and reduce the risk of liability (for those who may be driving while under the influence).

Next Generation Valet Parking for Restaurants

See how FC Valet can enhance the service you offer to restaurant patrons. With valet service, guests can enjoy their meal without worrying about their vehicle or parking time restrictions. A warm welcome upon arrival and text-from-table or point-of-sale vehicle retrieval creates smooth, seamless parking that greatly enhances the overall dining experience.   

Please call or send a message today to find out how FC Valet can help improve your guests’ experience!

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